Lamkin

Lamkin has been among the most trusted names in golf grips since it was founded in 1925. Their grips can be found on many popular consumer clubs as well as in the hands of top tour pros Like Justin Rose and the late Legend, Arnold Palmer.

Visual

Identity

Design

Strategy

Responsive
Web

Digital &

Traditional

Lamkin

Lamkin has been among the most trusted names in golf grips since it was founded in 1925. Their grips can be found on many popular consumer clubs as well as in the hands of top tour pros Like Justin Rose and the late Legend, Arnold Palmer.

Visual

Identity

Design

Strategy

Responsive
Web

Digital &

Traditional

OVERVIEW

Designing for a trusted golf brand across brand across mediums.

From 2011 to 2019 I led many diverse creative initiaves for Lamkin. In addition to creating most of the design for web and print, I also directed designers and developers. During our engagmennt I designened & produced several product capaign, updated the 88 year old brand, redesigned their marketing site and e-commerce site and even helped desig physical products.

MY ROLE

Creative Director Primary Designer UI/UX/Brand

OVERVIEW

Designing for a trusted golf brand across brand across mediums.

From 2011 to 2019 I led many diverse creative initiaves for Lamkin. In addition to creating most of the design for web and print, I also directed designers and developers. During our engagmennt I designened & produced several product capaign, updated the 88 year old brand, redesigned their marketing site and e-commerce site and even helped desig physical products.

MY ROLE

Creative Director Primary Designer UI/UX/Brand

Brand Update

We were honored to be trusted with revitalizing the logo, with two clear objectives:


Reduce manufacturing waste by designing a mark that was easier to produce on newer grip materials

Improve legibility across marketing materials and, most importantly, on the grip itself

Modernize the mark to better reflect the company’s cutting-edge grip innovation and technology

Site Redesigns

During our time working with Lamkin, we completed three notable site redesigns.

Z5 CAMPAIGN

This was a huge product release for Lamkin. I designed the subbrand, packaging and marketing material for this revolutionary new product.

Yearly Catalogs

For several years, I led the design and production of Lamkin’s annual catalog, guiding its evolution while maintaining brand consistency.

Jeff Battson

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